January 6, 2020

Reminder to Self for the Next Decade – It’s all about the data…!!!

Just a reminder to myself, and anyone else that cares to value the same advice. For the next decade, and probably beyond, the focus should be […]
December 20, 2019

Co-managed data techologies and practicalities (part 1)

I’ve had lots of good feedback and iteration on my first post on co-managed data; thanks for that. I’ll mix that into this post, and also […]
December 8, 2019

How CustomerTech Can Improve Product/ Service Reviews

This post writes up my take on a discussion on the VRM List, that initially asked the question ‘can reviews be made portable so that they […]
December 2, 2019

It’s Time to Start Talking About Co-managed Data

As we reach the end of another decade, I’ve been reflecting on the changes over the last ten years in my areas of interest – customer […]
August 5, 2019

The Fox is Guarding The Personal Data Hen House (and he has weapons)

This week I watched the excellent documentary The Great Hack. A horrifying story, very well told; congratulations to all those involved in making that and bringing […]
February 8, 2019

When will Privacy regulators tackle data access and data portability?

Just looking at the German Competition Authorities decision around Facebook and their interpretation of the use of Consent. That will have a big impact. Whilst I’m […]
November 1, 2018

Next Steps for Information Answers

I’ve not really known what to do with this site/ blog since the untimely death of my good friend and colleague John Butler. Until I do […]
January 16, 2015

Quantifying the ROI of Customer Engagement Planning

The internet of things (IoT) is generating Big Data and driving the need for business-ready analytics. But the explosion of marketing channels in which organizations are […]
October 24, 2014

Imagine a World Where Opportunity Knocks and Your Door is Open

By John Butler — Marketing has long yearned for a step change from being limited to a sales support function such as generating leads for sales […]