In honour of Data Privacy Day 2020, i’ve decided to make an admission. Yes, i’m afraid I have now been working in what amounts to direct marketing for 34 years. Does that qualify me for membership at Direct Marketers Anonymous? That is what DMA stands for isn’t it? Actually, I see the Direct Marketing Association […]
Category archives: #Kantara
Filling in the Empty Space – The Personal Data Store
I said here that at present there are very few genuine VRM tools available right for use right now, and that the main reason for that is that the underlying plumbing is not yet in place at any kind of scale. By ‘plumbing’, I mean that ‘personal data stores’ and all that they imply are […]
The Customer – Supplier Engagement Framework
Over the past few months, The Information Sharing Work Group at The Kantara Initiative has done a bit of a deep dive into an end to end ‘car buying and using’ scenario. We used the diagram below, summarised in this post, to give us context and structure and allow us to break the backwards and […]
Sales Process… meet Buying Process; and why context trumps segmentation
I’ve been doing some thinking in advance of getting stuck into the development of open standards for User Driven and Volunteered Personal Information. That work is being done here if you are interested in joining in. I’ve been thinking mainly about how best to explain what happens to buying processes and sales processes when volunteered […]
The Personal Data Eco-System
This post is a short(ish) summary of a working session led by Drummond Reed and me at the recent West Coast VRM Workshop, and also an introduction to the Kantara workgroup in which we are going to move this debate forward. It is also part of the thinking that will short emerge in a Mydex […]