I spent most of 2012 with head down consulting on a couple of big ‘CRM plus VRM’ propositions – more on those when they show up in the wild. So i’ve been pondering on where to focus on in 2013. I put together this Venn diagram to help think through which areas of our work […]
I said here that at present there are very few genuine VRM tools available right for use right now, and that the main reason for that is that the underlying plumbing is not yet in place at any kind of scale. By ‘plumbing’, I mean that ‘personal data stores’ and all that they imply are […]
Over the past few months, The Information Sharing Work Group at The Kantara Initiative has done a bit of a deep dive into an end to end ‘car buying and using’ scenario. We used the diagram below, summarised in this post, to give us context and structure and allow us to break the backwards and […]
Now this is nice….self-destructing digital data controlled by the data subject…..
BT decides against deploying Phorm behavioural tracking. The mobile phone directory Connectivity/ 118800 shut down by pressure from individuals who did not want their details scraped and published. Facebook found to be in breach of Canadian Privacy law. So, what have Phorm, Connectivity and Facebook got in common? Referring back to the Personal Data Eco-system […]
This post by Paul Greenberg is the first i’ve read on ‘Social CRM’, and it looks like I came across it at the right time – Paul has drawn a line on what has clearly been a long debate, and set out a detailed definition and description of Social CRM that he will run with. […]
This post is a short(ish) summary of a working session led by Drummond Reed and me at the recent West Coast VRM Workshop, and also an introduction to the Kantara workgroup in which we are going to move this debate forward. It is also part of the thinking that will short emerge in a Mydex […]
I just love that quote from James Gardner of LloydsTSB, who goes on to say… ‘No, the only way to get to markets of one is if customers make the products themselves. This is where the “mash up” I spoke of my in my last post comes in. Customers, who are able throw together bits […]
I’ll be speaking at this event next week in Edinburgh about VRM and the Mydex initiaitive. Also, moves are afoot to get a Scotland based ‘chapter’ up and running to do some local pushing forward on VRM initaitives.
At the VRM West Coast workshop, Don Marti led a session on Personal RFP’s, which then led to the issue being debated further on the mail list and built out in this post by Alan Mitchell. Here’s my contribution, looking as much from the CRM/ recipient perspective as the VRM one – ultimately I think […]