Nice to see Cheap Energy Club from MoneySavingExpert make it out the door, having worked on that for a big chunk of last year. At first glance it might look like another comparison site, but there’s lots more under the hood – data built on the individual side, automated checking, mi-data ready, and a few more […]
Category archives: CRM
A CRM plus VRM Venn for 2013
I spent most of 2012 with head down consulting on a couple of big ‘CRM plus VRM’ propositions – more on those when they show up in the wild. So i’ve been pondering on where to focus on in 2013. I put together this Venn diagram to help think through which areas of our work […]
Filling in the Empty Space – The Personal Data Store
I said here that at present there are very few genuine VRM tools available right for use right now, and that the main reason for that is that the underlying plumbing is not yet in place at any kind of scale. By ‘plumbing’, I mean that ‘personal data stores’ and all that they imply are […]
Sales Process… meet Buying Process; and why context trumps segmentation
I’ve been doing some thinking in advance of getting stuck into the development of open standards for User Driven and Volunteered Personal Information. That work is being done here if you are interested in joining in. I’ve been thinking mainly about how best to explain what happens to buying processes and sales processes when volunteered […]
Who Said Privacy Was Dead…..?
BT decides against deploying Phorm behavioural tracking. The mobile phone directory Connectivity/ 118800 shut down by pressure from individuals who did not want their details scraped and published. Facebook found to be in breach of Canadian Privacy law. So, what have Phorm, Connectivity and Facebook got in common? Referring back to the Personal Data Eco-system […]
That’s Good, Now We Can Get Started With CRM….Meet VRM
This post by Paul Greenberg is the first i’ve read on ‘Social CRM’, and it looks like I came across it at the right time – Paul has drawn a line on what has clearly been a long debate, and set out a detailed definition and description of Social CRM that he will run with. […]