Filling in the Empty Space – The Personal Data Store

I said here that at present there are very few genuine VRM tools available right for use right now, and that the main reason for that is that the underlying plumbing is not yet in place at any kind of scale. By ‘plumbing’, I mean that ‘personal data stores’ and all that they imply are […]

“The Personalisation of Today is Like Lipstick on a Pig….”

I just love that quote from James Gardner of LloydsTSB, who goes on to say… ‘No, the only way to get to markets of one is if customers make the products themselves. This is where the “mash up” I spoke of my in my last post comes in. Customers, who are able throw together bits […]