In writing up this post, mainly for use in a presentation later today, i’ve just noticed that it’s been ten years since I last wrote about this framework. Time flies, but the fundamentals of this model seem to remain the same; albeit i’ve now updated the model a bit with the better visual/ process tools […]
Category archives: Advertising
Personalisation – Who Should Drive?
Yesterday I attended an excellent event hosted by Merkle in Edinburgh. There was a lot of very impressive content, tech and skills on show; the highlight was the debate hosted by Firas Khnaisser on whether brands should or should not give up on personalisation (Gartner predicts 80% will by 2025). In the debate, the ‘let’s […]
Marketing, heal thyself
In honour of Data Privacy Day 2020, i’ve decided to make an admission. Yes, i’m afraid I have now been working in what amounts to direct marketing for 34 years. Does that qualify me for membership at Direct Marketers Anonymous? That is what DMA stands for isn’t it? Actually, I see the Direct Marketing Association […]