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March 26, 2021
Is Marketing about to wake up from its Adtech nightmare?
I did not manage to watch this talk from Bob Hoffman, The Ad Contrarian yesterday. I wish I had; from the write up in Marketing Week
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April 27, 2020
Customer – Supplier Engagement Framework for the 20’s
In writing up this post, mainly for use in a presentation later today, i’ve just noticed that it’s been ten years since I last wrote about
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February 6, 2020
Personalisation – Who Should Drive?
Yesterday I attended an excellent event hosted by Merkle in Edinburgh. There was a lot of very impressive content, tech and skills on show; the highlight
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January 28, 2020
Marketing, heal thyself
In honour of Data Privacy Day 2020, i’ve decided to make an admission. Yes, i’m afraid I have now been working in what amounts to direct
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