This sophisticated methodology allows an organisation to model its customer base, either in its entirety or at segment level; and then understand the projected financial impact of each proposed change in isolation and overall.

Every organisation has existing customer base dynamics that can be influenced for better or worse by making business changes.

Business stakeholder can then list as many or as few changes as they wish to model; flex the timing of change, probability of desired impact, the benefits by business metric, and the cost.

All of the above are the factored into the overview model which sets out the predicted impact of the changes listed.