February 6, 2020

Personalisation – Who Should Drive?

Yesterday I attended an excellent event hosted by Merkle in Edinburgh. There was a lot of very impressive content, tech and skills on show; the highlight […]
October 24, 2014

Imagine a World Where Opportunity Knocks and Your Door is Open

By John Butler — Marketing has long yearned for a step change from being limited to a sales support function such as generating leads for sales […]
May 28, 2009

Personal RFP’s….what are they, and how do we make them happen?

At the VRM West Coast workshop, Don Marti led a session on Personal RFP’s, which then led to the issue being debated further on the mail […]
March 10, 2009

Volunteered Personal Information – Dominant Marketing Paradigm by 2015…

(Cross post from Right Side Up) Here’s an interesting presentation given to the Direct Marketing Association annual Privacy and Data Protection conference last week by Marc […]
November 26, 2007

Hard Re-set Required for Direct Marketing to Re-invent Itself

(Cross post from Right Side Up) As a buyer of far too many computing gadgets over the years, I’ve become very familiar with the term ‘hard […]