March 26, 2021

Is Marketing about to wake up from its Adtech nightmare?

I did not manage to watch this talk from Bob Hoffman, The Ad Contrarian yesterday. I wish I had; from the write up in Marketing Week […]
February 13, 2021

(P)algorithms

I mentioned the concept of Personal Algorithms, or (P)algorithms back in this post at the start of the Covid pandemic. I think they make for an […]
April 27, 2020

Customer – Supplier Engagement Framework for the 20’s

In writing up this post, mainly for use in a presentation later today, i’ve just noticed that it’s been ten years since I last wrote about […]
February 17, 2020

Defining ‘My Data’ Portability and Interoperability

There seems to be a growing recognition in the privacy/ data empowerment spaces that data portability and data interoperability across service providers are important things. I […]
December 20, 2019

Co-managed data techologies and practicalities (part 1)

I’ve had lots of good feedback and iteration on my first post on co-managed data; thanks for that. I’ll mix that into this post, and also […]
December 8, 2019

How CustomerTech Can Improve Product/ Service Reviews

This post writes up my take on a discussion on the VRM List, that initially asked the question ‘can reviews be made portable so that they […]
October 24, 2014

Imagine a World Where Opportunity Knocks and Your Door is Open

By John Butler — Marketing has long yearned for a step change from being limited to a sales support function such as generating leads for sales […]
February 12, 2013

Why Personal Clouds and Midata are Good for Business

I’ve long been an advocate of Craig Burton’s thesis that ‘VRM’ and the inevitable shift towards ‘personal clouds’ will be good for the organisations. His excellent […]
February 4, 2013

The First Large Scale CRM Plus VRM Business?

Nice to see Cheap Energy Club from MoneySavingExpert make it out the door, having worked on that for a big chunk of last year. At first glance […]