The Customer – Supplier Engagement Framework

Over the past few months, The Information Sharing Work Group at The Kantara Initiative has done a bit of a deep dive into an end to end ‘car buying and using’ scenario. We used the diagram below, summarised in this post, to give us context and structure and allow us to break the backwards and […]

Sales Process… meet Buying Process; and why context trumps segmentation

I’ve been doing some thinking in advance of getting stuck into the development of open standards for User Driven and Volunteered Personal Information. That work is being done here if you are interested in joining in. I’ve been thinking mainly about how best to explain what happens to buying processes and sales processes when volunteered […]

Who Said Privacy Was Dead…..?

BT decides against deploying Phorm behavioural tracking. The mobile phone directory Connectivity/ 118800 shut down by pressure from individuals who did not want their details scraped and published. Facebook found to be in breach of Canadian Privacy law. So, what have Phorm, Connectivity and Facebook got in common? Referring back to the Personal Data Eco-system […]

“The Personalisation of Today is Like Lipstick on a Pig….”

I just love that quote from James Gardner of LloydsTSB, who goes on to say… ‘No, the only way to get to markets of one is if customers make the products themselves. This is where the “mash up” I spoke of my in my last post comes in. Customers, who are able throw together bits […]