Personal RFP’s….what are they, and how do we make them happen?

At the VRM West Coast workshop, Don Marti led a session on Personal RFP’s, which then led to the issue being debated further on the mail list and built out in this post by Alan Mitchell. Here’s my contribution, looking as much from the CRM/ recipient perspective as the VRM one – ultimately I think […]

Hard Re-set Required for Direct Marketing to Re-invent Itself

(Cross post from Right Side Up) As a buyer of far too many computing gadgets over the years, I’ve become very familiar with the term ‘hard re-set’. This is typically used to describe a situation in which a system has got its inner workings so tied up in knots that the only way to fix […]