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Monthly archives: October 2014

Imagine a World Where Opportunity Knocks and Your Door is Open

By John Butler — Marketing has long yearned for a step change from being limited to a sales support function such as generating leads for sales and providing distilled research as analytics to improve reach and drive customer engagement. And rightly so. Marketing yearns to serve the role it was designed for – and that […]

Posted byJohn ButlerOctober 24, 2014October 25, 2014Posted inDirect Marketing, VRM

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