Another 80,000 records gone.
We seem to be getting a bit closer thanks to these findings from Germany… The need for default opt in is described in more detail in the ‘reinvent direct marketing’ paper available here.
– People using computers should be in control of giving out information about themselves, just as they are in the physical world. – The minimum information needed for the purpose at hand should be released, and only to those who need it. – Details should be retained no longer than necesary. – It should NOT […]
Here’s a nice article in The Telegraph.