Some Useful Research

Here’s some useful input from Experian; we’ll be looking to take this down several evels of detail with The Trust Index over the next few months.

Consumer threat to blacklist unsecure brands

The majority of UK consumers have threatened to go out of their way to spread brand-owners data protection failings, following a sharp rise in firms failing to keep personal information.

According to a new study by how businesses store and use personal data is a crucial factor in whether a person is likely to buy from an organisation or not.

Sixty-five per cent of respondents in the survey claim they would not buy again from a company that did not keep their personal information absolutely safe.

The survey also found that car dealers are the organisation consumers are least likely to trust – 46 per cent of respondents would not rely on them to keep personal data safe, closely followed by insurance and Internet companies.

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