This is nice, no sooner do we get The Trust Index up and running and Google kindly set out the case for it – albeit indirectly.
Yes, there is a need for a global approach to privacy standards. But that won’t happen for a long time – too many vested interests. In the meantime The Trust Index will do what it can to bring transparency to the current mess.
Interesting however that Google point to the APEC guidelines – not setting the bar very high as this article points out.