This post is a short(ish) summary of a working session led by Drummond Reed and me at the recent West Coast VRM Workshop, and also an introduction to the Kantara workgroup in which we are going to move this debate forward. It is also part of the thinking that will short emerge in a Mydex […]
This post by Jerry Fishenden on Government IT spend made me think back to the Information Masters research and book led way back in 1999 by my sometime consulting colleague John McKean. I find it bemusing and a bit depressing that despite this excellent piece of research, and the associated research having been around now […]
I just love that quote from James Gardner of LloydsTSB, who goes on to say… ‘No, the only way to get to markets of one is if customers make the products themselves. This is where the “mash up” I spoke of my in my last post comes in. Customers, who are able throw together bits […]
I’ll be speaking at this event next week in Edinburgh about VRM and the Mydex initiaitive. Also, moves are afoot to get a Scotland based ‘chapter’ up and running to do some local pushing forward on VRM initaitives.
At the VRM West Coast workshop, Don Marti led a session on Personal RFP’s, which then led to the issue being debated further on the mail list and built out in this post by Alan Mitchell. Here’s my contribution, looking as much from the CRM/ recipient perspective as the VRM one – ultimately I think […]
I’ve had a couple more validations of this theory in the last few weeks, so thought i’d best write it up. My hope is that we can use the upcoming VRM Workshop to get the VRM story refined and presented so that we can reduce the number of meetings required to get to the detail […]
Next week i’m of to USA to attend two events, VRM West Coast 2009 and Internet Identity Workshop (IIW) 2009a. I’ll be demo-ing the Mydex proof of concept and running a couple of Call for Participation sessions for the Kantara User Driven and Volunteered Personal Information working groups. Iain
Welcome to our new web site and blog, at last moved over from static pages to WordPress. This is where i’ll be blogging about my ‘day job’, customer information strategy consulting, and also my growing involvement in next generation customer information such as that proposed at Project VRM. Cheers Iain
(Cross post from Right Side Up) Here’s an interesting presentation given to the Direct Marketing Association annual Privacy and Data Protection conference last week by Marc Dautlich of Olswang, the lawyers who are advising the Mydex CIC. The whole deck is useful to those of us interested in privacy and data protection, but the concluding […]
according to this BBC article.