Some Useful Research

Here’s some useful input from Experian; we’ll be looking to take this down several evels of detail with The Trust Index over the next few months. Consumer threat to blacklist unsecure brands The majority of UK consumers have threatened to go out of their way to spread brand-owners data protection failings, following a sharp rise […]

Google Calls for Global Privacy Laws

This is nice, no sooner do we get The Trust Index up and running and Google kindly set out the case for it – albeit indirectly. Yes, there is a need for a global approach to privacy standards. But that won’t happen for a long time – too many vested interests. In the meantime The […]